Bing will use your Facebook friends to personalize search results
Microsoft and Facebook Wednesday unveiled some new search tools for Bing which integrate data from a user’s circle of friends into Bing’s search results. In the Bing blog on Wednesday, Microsoft Senior Vice President of online services Satya Nadella said 50% of users consider their friends’ opinions when making a decision online. Bing is trying to capitalize on this by incorporating the “likes” of a user’s friend list into search results. ...