FarmVille’s Newest Money-Maker: Brand-Sponsored Crops

Next week, FarmVille players will have the ability to grow peanuts, thanks to ad agency Saatchi and Saatchi and an Israeli candy brand. We’re told this is the first time a FarmVille crop has been directly linked to a brand. Saatchi Interactive in Tel Aviv is working on a rollout campaign for Elite Taami Nutz, a peanut-filled variant of a popular Israeli chocolate bar. The new crop will roll out with a simultaneous farm design competition on April 14....

April 9, 2010 · 1 min · 135 words · Omid Farhang