FTC

The U.S. Federal Trade Commission (FTC) has accepted a preliminary staff report that lays out a framework for Internet privacy and suggests a “do not track” mechanism – possibly a persistent cookie installed on browsers. The agency was careful to point out that the commissioners see privacy measures as a balancing act. The news release quotes FTC chairman Jon Leibowitz: “Technological and business ingenuity have spawned a whole new online culture and vocabulary – email, IMs, apps and blogs – that consumers have come to expect and enjoy. The FTC wants to help ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice. We believe that’s what most Americans want as well.” ...