The Engineer’s Dilemma: Building a Startup When You Only Want to Code

Author: Omid Farhang Published: January 3, 2026 Reading Time: 9 min

You have a startup idea, and you have the skills to build it. As a senior developer, you’ve likely spent years mastering the art of turning requirements into robust, scalable systems. But when you decide to build your own company, you realize that the code is the easy part. The hard part is everything around the code: validation, prioritization, distribution, operations, and leadership. This post is a deep dive into the “Execution Gap.” It’s designed for the developer who can build anything but doesn’t know how to make it a reality in the market. We’re going to move past the clichés and look at the gritty details of startup execution, including the legal and management hurdles that often trip up technical founders. ...

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