The Engineer’s Dilemma: Building a Startup When You Only Want to Code

Author: Omid Farhang Published: January 3, 2026 Reading Time: 9 min

You have a startup idea, and you have the skills to build it. As a senior developer, you’ve likely spent years mastering the art of turning requirements into robust, scalable systems. But when you decide to build your own company, you realize that the code is the easy part. The hard part is everything around the code: validation, prioritization, distribution, operations, and leadership. This post is a deep dive into the “Execution Gap.” It’s designed for the developer who can build anything but doesn’t know how to make it a reality in the market. We’re going to move past the clichés and look at the gritty details of startup execution, including the legal and management hurdles that often trip up technical founders. ...

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Demystifying Software Architecture: Building the Backbone of Modern Applications

Author: Omid Farhang Published: May 28, 2024 Reading Time: 5 min

In the ever-evolving world of software development, one term consistently stands out: software architecture. Often likened to the architectural blueprint of a building, software architecture lays the foundational structure for an application, guiding its development, maintenance, and scalability. But what exactly is software architecture, and why is it so crucial? Let’s explore the intricacies of this pivotal aspect of software engineering. What is Software Architecture? Software architecture refers to the high-level structure of a software system, encompassing the arrangement of components, their relationships, and the principles guiding their design and evolution. It’s not just about code; it’s about the big picture, ensuring that the software system is robust, maintainable, and scalable. ...

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