“Today Show” Launches 2-Minute Daily Web Video
Another mainstream media outlet is dipping their toes into online. “TODAY in 2 Minutes” is a new online-only feature of The Today Show. The show will feature host Natalie Morales and will include two minutes of Today content, including weather, news headlines and other stories. Each segment will appear on TODAYshow.com and MSN.com at 6:30 a.m. ET every weekday. The spots will initially be sponsored by Buick. “In 2009, TODAYshow.com had more video streams than the combined total for all of ABC News and CBS News sites,” said Today Executive Producer Jim Bell in a statement released today. “TODAY in 2 Minutes is for people who can’t wait until 7 a.m. to quickly get the news of the day from a place they know and trust.” ...