Time Techland wrote:
When I learned this morning, via Twitter, that the small company behind Mac/iOS e-mail app Sparrow was being bought by Google, I almost didnât need to read the startupâs announcement to know the upshot.
Google and Facebook buy itty-bitty web companies all the time. And the acquired businesses typically convey whatâs happening in an eerily consistent five-step ritual:
Announcement of thrilling acquisition Reiteration of startupâs wildly ambitious founding notion Explanation that either Google or Facebook is the best place to change the world Acknowledgement (or sometimes non-acknowledgement) that the startupâs product is being discontinued or is going into limbo Expression of heartfelt gratitude to various supporters, usually including the consumers who are losing their something they liked So it seems to be going with Sparrow: Its five-person team will be working on Gmail henceforth; the existing Sparrow apps arenât being discontinued, but they apparently wonât get any updates, either.
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