MySpace Introduces “Hijacks” With the Black Eyed Peas
The Black Eyed Peas have taken over MySpace in an effort to improve its social entertainment offerings. Hijacks is a project that involves allowing celebrities — like the aforementioned Peas — to “take over” MySpace. Fans will have the opportunity to learn more about these celebrities’ particular interests, while also receiving access to new products and exclusive content. So in the case of the Black Eyed Peas’s MySpace Hijack, fans can do things like play a new 8-bit game, view the band’s featured playlist and learn more about chanteuse Fergie’s love of Italian fashion house Emilio Pucci. Non-MySpace users will be able to view some of the content from the hijack, but actual MySpace membership is necessary to receive access to items like a limited edition Black Eyed Peas badge. This promotion is taking place just a little more than a week after the Black Eyed Peas released their last disc, The Beginning. ...